Job Title: Performance Advertising Strategist
This role is for a seasoned professional with expertise in managing large-scale paid advertising campaigns on Google and YouTube. The ideal candidate will have a strong track record of scaling performance, growing ad spend, and driving ROAS.
About the Role
* We're seeking a strategic thinker who can own and optimize multi-million-dollar search engine accounts.
* Candidates should have 5+ years of experience running paid Google and/or YouTube campaigns and a proven ability to manage budgets, scale channels, and grow ad spend.
* The successful applicant will be responsible for campaign strategy, performance optimization, and data-driven decision-making.
Key Responsibilities
Budget Management & Channel Scaling
* Manage and optimize large-scale Google Ads engines, allocating budgets across Search and Performance Max campaigns.
* Take ownership of scaling Google ad spend from six figures to multi-millions while maintaining strong performance metrics.
* Develop and execute strategies to build and grow YouTube as its own high-performing acquisition channel.
Campaign Strategy & Execution
* Owning the full lifecycle of Google and YouTube ad campaigns, from planning and launch to optimization and scaling.
* Execute both search and video strategies using Google Ads and YouTube Ads Manager.
* Set up advanced audience targeting, keyword strategies, bidding models, and exclusions.
Performance Optimization
* Analyze campaign data daily to identify trends, diagnose performance issues, and uncover opportunities.
* Optimize key metrics including CTR, CPC, ROAS, conversion rate, and CPA.
* Rapidly test and iterate on creatives, headlines, calls to action, and landing page combinations.
Requirements
* 5+ years of experience running paid Google and/or YouTube campaigns.
* Proven experience managing a minimum of $1 million dollars of ad spend in Google and YouTube.
* Proven track record of scaling performance with ROAS and CAC accountability.
* Deep understanding of Google Ads platform, YouTube Ads, and audience segmentation.
* Strong data literacy and ability to interpret performance metrics to drive decision-making.
Additional Requirements
* Willingness to work in a fast-paced, data-driven environment.
* Experience using tools like Google Ads Editor, Google Tag Manager, Looker Studio, etc.
What We Offer
* A competitive salary based on experience, skill level, and geographic location.
* The opportunity to work on large-scale paid advertising campaigns and make a significant impact on business growth.