Unlock Your Potential as a Digital Marketing Strategist
Digital marketing plays a pivotal role in the success of any organization. As a digital marketing strategist, you will be responsible for leading and delivering a centralized strategy to provide exceptional customer experiences.
From driving traffic to optimizing on-site experiences, your role influences all areas of our marketing function to ensure a cohesive approach to building buyer journeys that drive engagement and consideration for solutions by your target audience.
You will work collaboratively with broader teams to successfully plan, coordinate, launch, and measure digital marketing initiatives against our business goals while optimizing the customer journey.
* Execute a comprehensive marketing strategy for the Latin America digital experience.
* Understand the Digital Buyers Journey to optimize web user experience and drive engagement - predominantly with prospects but extending to existing clients over time.
* Work closely with the Global Digital team to visualize, plan, and execute website activities that are optimized for the LAC audience.
Key Responsibilities & Tasks:
Website Optimization and Merchandising