Job Opportunity: Data Scientist
As a pivotal member of our organization, you will play a central role in shaping B2B data-driven marketing and personalization strategy. This involves developing robust models that inform customer engagement, lifecycle marketing, and product strategy.
Key Responsibilities:
* Design, implement, and optimize customer segmentation models to identify actionable buying groups within CDP data using clustering algorithms such as k-means, DBSCAN, and hierarchical clustering.
* Collaborate with cross-functional teams to build and scale buying group frameworks that enhance personalization, targeting, and campaign performance.
* Integrate advanced models and segmentation logic into Customer Data Platforms (CDPs) like Segment, Adobe Experience Platform, Salesforce CDP, or similar.
* Apply advanced analytics and machine learning to solve complex problems related to customer behavior, churn prediction, lookalike modeling, and RFM analysis.
* Own the end-to-end lifecycle of data science projects from ideation through deployment and performance monitoring.
Benefits:
* Opportunity to work on cutting-edge projects and technologies.
* Chance to collaborate with experienced professionals in the field.
* Personalized professional growth and development opportunities.
* Competitive compensation package.