About the Role
Help us make a difference by connecting doctors with underserved communities. As a Marketing Specialist, you will be part of a team dedicated to helping doctors and healthcare organizations thrive. Your role is to use marketing as a force for change by attracting the right doctors to these communities and boosting their visibility and reputation.
About Us
CloserMed is a purpose-driven organization that specializes in healthcare services. Our team is passionate about creating a closer world where individuals, people, animals, and the planet are in greater harmony. We provide business services and management consulting across multiple areas, including marketing, recruitment, soft skills training, and more.
The Marketing Manager/Senior Marketing Specialist Role
This high-impact role consists of two phases:
Phase 1: Attracting Quality Doctors to Underserved Communities
You will work closely with our recruitment and strategy team to design and implement strategic marketing campaigns. This includes identifying key messaging angles, leveraging data to highlight regional demand, and crafting compelling narratives that resonate with purpose-driven physicians.
Phase 2: Helping Doctors Build Their Practice and Patient Base
Once doctors are placed, you will lead efforts to build their visibility and trust in the community through localized marketing. Your work will help them launch with confidence, build a steady flow of patients, and establish long-term relationships. You will also manage content creation with a focus on human-centered storytelling and measure and optimize campaigns based on data such as patient sign-ups, website visits, and cost per acquisition.
Responsibilities
* Design and execute localized marketing strategies to attract doctors to underserved communities.
* Collaborate with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies.
* Run digital paid campaigns to build awareness and trust.
* Manage content creation (bios, testimonials, practice spotlights, ads, video assets) with a strong focus on human-centered storytelling.
* Establish marketing processes and systems that can be replicated across multiple regions and healthcare organizations.
Requirements
* 5+ years of experience in marketing.
* Good level of English language proficiency.
* Experience in marketing agencies or start-ups.
* B2B + B2C experience.
* An entrepreneur/business mindset.
* A passion for healthcare, purpose-driven work, or community building.
* Flexibility with working hours.
* Hands-on experience with Meta Ads Manager, Word Press/HTML, and analytics platforms.
Why Choose This Opportunity?
* Purpose-Driven: You will help both new doctors build their practice and help patients access the care they deserve.
* Remote Work Option: Work from anywhere.
* Impact-First Culture: We measure success in outcomes, as well as clicks and conversions.