Retention Marketing Specialist
* This is a highly analytical role that requires deep experience in lifecycle marketing and retention tools.
* The ideal candidate will have strong knowledge of email and SMS automation, segmentation, and reporting.
* Key responsibilities include building and managing email and SMS campaigns, flows, and transactional messages across Klaviyo and Attentive.
Lifecycle Marketing & Strategy:
* Create advanced segmentation based on behavioral data, purchase frequency, and engagement.
* Develop lifecycle strategies for welcome series, winback, abandoned cart, post-purchase, and VIP journeys.
* Implement loyalty and rewards strategies using Smile.io to increase repeat purchases.
Segmentation & Personalization:
* Personalize messaging using conditional logic and dynamic content across email and SMS.
* Continuously refine audience targeting to improve campaign relevance and performance.
* Plan and execute A/B tests for subject lines, CTAs, send times, and content variations.
Loyalty & Reviews Program Management:
* Manage Smile.io loyalty program setup, segmentation, and campaign execution.
* Oversee review collection initiatives using apps like Judge.me or similar.
* Integrate UGC (reviews and ratings) into email and SMS workflows to build trust and conversion.
Requirements:
* 2+ years of experience in retention or lifecycle marketing for e-commerce or DTC brands.
* Proven hands-on experience with Klaviyo, Attentive, Shopify, and Smile.io.
* Strong analytical mindset with comfort in using data to guide decision-making.