A MRM é uma agência full-service, com maior foco em digital, do McCann Worldgroup, unidade do Grupo Interpublic (IPG). Uma agência que acredita no poder das intersecções entre estratégia, criatividade e tecnologia, suportado por dados, para criar experiências totalmente humanas. Sob a liderança de Fábio Souza (CEO), atua a partir do modelo híbrido de agência e consultoria de transformação digital. Fortalecemos o relacionamento entre negócios e pessoas, ajudando marcas a encontrarem seu propósito, aprofundar suas relações e criar experiências que gerem crescimento. Na sua atuação, encontram-se entregas de branding, campanhas integradas, mídia digital e performance, ad-tech, CRM, programas de fidelidade, transformação e inovação, soluções de Commerce. Está posicionada desde 2017 como Global Digital Agency Leader pelo Gartner e como Best Workplace for Innovators na lista de 2020 da Fast Company. Com centros de excelência em tecnologia espalhados em todo o mundo e parceria com as principais plataformas de Martech (Salesforce, Adobe e Google), tem entre seus clientes no Brasil empresas como General Motors, Mastercard, Bayer, Latam Airlines, Diageo, Leroy Merlin, Banco Pan, Caixa Vida e Previdência entre outros.
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REQUIREMENTS
Education & Experience
* Bachelor’s degree or equivalent experience in Analytics, Statistics, Marketing, MIS, or related fields.
* 1+ year of experience in data analysis, digital analytics, experimentation, or Test & Learn roles.
Technical Skills
* Experience with Adobe Analytics and Adobe Target.
* Knowledge of A/B testing and experimentation methodologies.
* Proficiency in Excel and PowerPoint.
* Familiarity with Google Analytics and/or other testing tools (e.g., Optimizely) is a plus.
Basic knowledge of HTML, CSS, and JavaScript to support testing and customization
Languages
* English: Intermediate (tools, documentation, technical support).
* Portuguese: Fluent.
* Spanish: Intermediate (desirable).
COMPETENCES
* Strong analytical and problem-solving skills.
* Ability to translate data into clear insights and recommendations.
* Attention to detail and commitment to quality.
* Ability to work independently with organization and initiative.
* Clear, assertive, and empathetic communication.
* Strong storytelling and data visualization skills.
* Adaptability and flexibility in dynamic environments.
* Ability to manage priorities and work under deadlines.
* Collaborative mindset and strong interpersonal skills.
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MAIN RESPONSIBILITIES
* Support business and marketing teams by defining objectives, metrics, and analysis approaches for digital performance and optimization initiatives.
* Analyze user behavior and digital performance using Adobe Analytics and related tools.
* Develop clear, visual, and insight-driven reports and dashboards.
* Support Test & Learn / A/B/n testing initiatives using Adobe Target, including monitoring, analysis, and recommendations.
* Contribute to the design of hypotheses, success metrics, and experimentation plans for content, UX, and conversion optimization.
* Identify optimization opportunities and propose improvements focused on conversion and customer experience.
* Monitor test execution and results, ensuring proper implementation and stakeholder alignment.
* Collaborate with internal teams (Marketing, UX, Dev, Analytics) across LATAM and global environments.
* Participate in meetings and provide analytical support for ongoing digital initiatives.