Senior marketing specialist – healthcare

Marketing Professional Wanted

We are seeking a senior marketing specialist to help us connect doctors with underserved communities. Our mission-driven Recruitment & Marketing agency is dedicated to helping doctors and healthcare organizations thrive—and more importantly, helping patients find the care they need.

This role isn't just about metrics and campaigns. It's about using marketing as a force for change—first, by helping attract the right doctors to the communities that need them most, and then by boosting those doctors' visibility and reputation to help them quickly start their mission. You'll be helping them build their patient base while ensuring more people access trusted, local care.


About the Role

* You'll work closely with our recruitment and strategy team to design and implement strategic marketing campaigns aimed at attracting qualified doctors to the regions where they are needed most.
* Once doctors are placed, you'll lead efforts to build their visibility and trust in the community through localized marketing. Your work will help them launch with confidence, build a steady flow of patients, and establish long-term relationships.

Your Responsibilities Will Include:

* Designing and executing localized marketing strategies that will attract doctors to work in these underserved communities.
* Designing and executing localized marketing strategies that will attract patients to newly settled doctors and healthcare organizations.
* Collaborating with recruitment and client teams to understand doctor profiles, community needs, and positioning strategies.
* Running digital paid campaigns (Meta, Google, LinkedIn, etc.) to build awareness and trust.
* Managing content creation (bios, testimonials, practice spotlights, ads, video assets) with a strong focus on human-centered storytelling.
* Establishing marketing processes and systems that can be replicated across multiple regions and healthcare organizations.
* Measuring and optimizing campaigns based on data: patient sign-ups, website visits, cost per acquisition, and more.

Requirements:

* 5+ years of experience in marketing.
* A good level of English (main work language serving North American clients).
* Experience in marketing agencies or start-ups.
* B2B + B2C experience.
* An entrepreneur/business mindset.
* A passion for healthcare, purpose-driven work, or community building.
* The ability to be both hands-on/technical as well as manager.
* Flexibility with working hours.
* Hands-on experience with Meta Ads Manager, Word Press / HTML, and analytics platforms.

About Us

We're a purpose-driven team of business services and management consultants specializing in healthcare. Our services span multiple areas, including marketing, recruitment, soft skills training, and more. We measure success in outcomes, as well as in clicks and conversions.

Why Join Us?

* Purpose-Driven: You'll help both new doctors build their practice and help patients access the care they deserve.
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