Creative Visual Strategist
Drive business growth through emotionally engaging ad creative.
We are seeking a skilled professional to partner with editors and UGC creators to develop, test, and scale high-converting video concepts.
* Turn insights into compelling hooks and storyboards, selecting music and pacing to convey the message.
* Develop concise briefs for UGC creators/editors and source/manage creators effectively.
* Guide editing (cuts, rhythm, captions/overlays) to maximize thumb-stopping power, CTR, and CVR.
* Leverage performance data to iterate quickly and improve results.
Main Responsibilities
* Own the visual creative strategy from concept to launch.
* Collaborate with cross-functional teams on weekly sprints to drive progress.
* Maintain a library of winning references and trend formats.
* Coordinate asset management as needed.
Key Requirements
* Foster a deep understanding of audience needs and preferences.
* Prioritize innovation and experimentation in ad creative development.
* Maintain excellent communication and collaboration skills.
* Achieve measurable business outcomes through data-driven decision making.