About the Company
The Company is an app that empowers ride-hailing drivers and delivery workers with transparency, boosting their profits and safety. It currently has over 120,000 subscribers in Brazil and is starting its operations in the United States. The team is lean, agile, and with a strong culture of autonomy.
About the Job
We are looking for a senior Social Media Manager to lead the strategy and execution of the Company's social media in Brazil (consolidated base with 120,000+ followers and 27 partner influencers) and in the United States (go-to-market).
This person will be responsible for structuring the content programming, directing the creation of assets, and optimizing organic conversion in both markets.
Who You'll Work With
You will work with a multidisciplinary marketing team to execute the strategy:
Video & Creative Director
Brand & Creative Director
Influencer Manager
Community Manager
Growth & Data Analyst
Paid Media Manager
Marketing Strategist (International Expansion)
What You'll Do
Plan and execute the editorial calendar for all platforms (TikTok, Instagram, Facebook, YouTube, Twitter/X), focusing on hooks, CTAs, and virality to maximize reach and organic conversion
Strengthen the brand presence and attract new audiences through interactions with strategic profiles
Work in partnership with the Influencer Manager to develop content strategies on partner influencers' channels
Direct creative briefs and analyze metrics per platform, ensuring continuous performance optimization
Adapt the content strategy for the American market, considering cultural and behavioral differences
Write copy for posts, ads, and campaigns in Portuguese and English, using AI tools to accelerate production
What We Expect From You
Solid experience as a Social Media Manager in technology companies or high-growth startups
Deep knowledge of TikTok, Instagram, Facebook, YouTube, and Twitter/X, including algorithms, native formats, and tools of each platform
Mastery of content strategy: building narratives, hooks, CTAs, and virality mechanics
Experience in collaborating with influencer teams, with the ability to contribute to directing content briefs
Experience or knowledge of the American market and the differences in digital behavior between Brazil and the USA
Excellence in copywriting in Portuguese and English
Fluent English for participation in meetings with the US team (100% in English)
Hands-on, analytical, and results-oriented profile
Familiarity with AI tools for content production
Differentials
Experience with go-to-market of a digital product in the international market
Experience with communities of ride-hailing drivers, gig workers, or platforms aimed at independent workers
Portfolio with relevant cases of organic growth
Spanish
Work Model
PJ contract (contractor)
Hybrid model (in-person on Mondays and Fridays) - Humaitá
Direct report to the Head of Marketing & Growth and the Expansion Strategist