Plan, execute, and manage paid media/performance campaigns (Google Ads, Meta Ads, affiliates), ensuring budgets and strategies align with the local sales team's objectives.Implement and evolve SEO strategies for e-commerce (technical, on-page, product feed) to increase organic traffic and revenue share.Design and manage marketing automation flows integrated with CRM, segmenting audiences by behavior, lifetime value (LTV), and funnel stage.Daily monitor critical KPIs (CTR, CPA, conversion rate, ROAS, LTV) and conduct A/B tests and optimizations for continuous improvement.Responsibilities and RequirementsDigital Marketing for e-commerce – with a focus on performance marketing aimed at online product sales (mainly customer-focused).Creativity, Analytical thinking, Organization, ProactivityHigher Education: Engineering, Marketing, Business Administration, Economics, Advertising, and related fieldsExperience with Online Content Management (CMS) tools, e-commerce platforms, and Google Tag Manager are a plus.We offer an attractive compensation package and the opportunity to be part of a leading and well-positioned company, working together to make an impact and achieve a cleaner world.Kärcher is a family company with a focus on sustainability, and we firmly believe that the important things in life need extra care to ensure they stand the test of time and preserve their value in the future.We are an equal opportunities employer and welcome applications from all qualified candidates.
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