About us We are a performance marketing agency managing over $120M in annual media spend focused on lead generation for U.S.based companies operating in the home improvement industry. We are seeking a skilled Senior Performance Marketing Specialist with 5 years of deep experience, including programmatic, native, video, and social ad platforms. Key Responsibilities Client Launching & New Niche Testing: - Launch new clients and test new niches in lead generation across Facebook, Google, and other ad networks. - Strategically plan, execute, and optimize campaigns for new clients - Ensure structured testing, performance measurement, and data-driven decision-making. - Identify and implement best practices for scaling successful campaigns while minimizing risks in new market tests. Cross-Department Collaboration: - Work closely with internal teams, including designers, sales, and the CRO department to align media buying strategies. - Share insights and test findings to improve creative development, landing page performance, and lead conversion rates as well as quality. - Collaborate with project managers to ensure campaign objectives are aligned with client expectations and business outcomes. Innovation and Strategy Development: - Be part of our Innovation Department, supporting the discovery and testing of new ad platforms, strategies, and tools - Identify, test, and evaluate emerging platforms (e.g., DV360, Search360, Roku, Stirista, Reddit, Rumble, Quora, X, Native DSPs. etc.) to identify new lead generation opportunities - Stay ahead of industry trends, platform changes, and competitor strategies to maintain a competitive edge. Requirements: Attributes we’re looking for: - Highly dedicated, self-motivated, and responsible - Strong sense of accountability, attention to detail, and a creative mindset - Excellent communication skills and a proactive collaborator - Strong problem-solving and critical thinking abilities - Adaptable and eager to learn in a fast-changing environment - Demonstrates initiative and creativity - Effective time and project management skills - Comfortable using AI to increase efficiency, reduce time on manual tasks, and enhance decision-making in day-to-day media buying work - Eager to contribute to the company's growth while continuously pursuing personal and professional development. Requirements: - Minimum 5 years of media buying experience focused on lead generation: - Proven track record on Facebook Ads and Google Ads (Search, Display) - Experience with at least 4 different ad platforms, preferably at least one from each category: - Programmatic_ (e.g. DV360, Search360)_ - Video_(e.g. Roku, YouTube, TikTok)_ - Social_(e.g., Reddit, X, Quora)_ - Native _(e.g,. Taboola, Outbrain)_ - Experience running at least 4 different niches across different ad platforms - At least 4 years of experience running ads in the US, with an understanding of cultural nuances to adapt campaigns for diverse audiences - Proficiency in mastering marketing strategies and good knowledge of targeting and segmentation - Creative thinking with a keen eye for detail and design - Demonstrated experience using AI tools to enhance speed, accuracy, or creativity in media buying _(e.g., ChatGPT, Midjourney, Freepik, AdCreative.ai, Perplexity, etc.)._ - Be prepared to show examples of how AI has helped you improve your workflow, performance, or scale - Experience in working independently and collaboratively in a remote setting - Strong analytical skills and data-driven thinking - Experience in people management is a big plus but not required - Ability to build respectful and positive relationships with colleagues - Excellent writing and communication skills in English What we offer: Flexible Remote Work. Enjoy the freedom to work from any comfortable location within the CET time zone, allowing you to create your ideal work environment. Work-Life balance: Full-time employment with a flexible schedule to accommodate your personal needs Generous paid vacation policy to ensure you have time to recharge Emphasis on maintaining a healthy work-life balance Comprehensive benefits: Attractive benefits package to support your health and well-being Performance-based bonus system to reward your contributions Professional growth: Collaborate with a highly skilled and professional team Opportunities for continuous learning and career advancement Unique work culture. Join a diverse, international team that values innovation, collaboration, and mutual respect.