Job Overview
As a key member of the Cooler Master team, you will be responsible for leading public relations in Latin America (LATAM) to elevate the company's visibility across key markets such as Brazil, Mexico, Argentina, and Chile.
Key Responsibilities
Developing the Regional PR Plan: Create and execute a comprehensive regional PR calendar and embargo plan that aligns with global launches and LATAM sales priorities.
Building Media Relationships: Cultivate strong connections with top-tier tech and gaming editors, reviewers, and influencers across Portuguese and Spanish-speaking markets.
Host Press Briefings & Events: Lead virtual and local events; manage press lists, invitations, materials, and post-event follow-ups.
Coordinating Product Reviews: Manage the sample allocation, delivery, and follow-up process with regional media outlets.
Partner Collaboration: Drive joint PR opportunities with distributors, e-commerce partners, and brand collaborators.
Content Localization: Adapt global press materials for LATAM audiences to ensure cultural and linguistic accuracy.
Monitoring & Reporting: Track press coverage, analyze media performance metrics, and deliver post-launch summaries.
Maintaining Compliance: Ensure consistent application of embargoes, NDA terms, and authorized content usage.
Requirements
* Strong understanding of public relations principles and practices.
* Excellent communication and interpersonal skills.
* Ability to work in a fast-paced environment and meet deadlines.
* Knowledge of social media platforms and their applications in PR.