SEO Manager Location:Remote (Latin America, US time zones) Salary Range: $1,500 - $3,000 USD per month (based on experience) Employment Type: Contract (Flexible Monthly Agreement) About French Florist French Florist is a leading luxury floral brand focused on providing premium floral arrangements while expanding its presence across the US. As we scale our operations through a franchise model and direct-to-consumer e-commerce, we are investing in a world-class marketing team to drive organic growth, brand authority, and customer acquisition. We are seeking an SEO Manager who can own and execute a holistic SEO strategy—integrating technical SEO, on-page optimization, content strategy, link-building, and conversion optimization—to replace or complement our current agency-driven SEO model and significantly increase our organic search performance. Role Overview As an SEO Manager, you will lead our organic growth strategy, implementing cutting-edge SEO practices to improve search visibility, drive traffic, and maximize conversions. You will work cross-functionally with content, design, development, and marketing teams to ensure best-in-class SEO execution. This role is ideal for a highly strategic, hands-on SEO leader who thrives in a fast-paced, results-driven environment and understands how to scale SEO for a high-growth brand. Key Responsibilities Strategic Leadership & Execution - Develop and execute a comprehensive SEO strategy to drive significant and sustainable organic growth. - Own technical SEO, on-page SEO, content SEO, and off-page SEO (link-building) to improve search rankings. - Conduct in-depth keyword research, competitive analysis, and SERP landscape assessments to identify high-impact opportunities. - Define SEO KPIs, benchmarks, and reporting processes to track organic performance and continuously optimize efforts. - Build a content strategy optimized for search intent, leveraging AI-driven insights, entity-based SEO, and structured data implementation. Technical SEO & Optimization - Conduct and manage site audits to improve indexing, crawl efficiency, and overall site health. - Optimize site structure, URL taxonomy, internal linking, and schema markup for search engine visibility. - Improve page speed, Core Web Vitals, and mobile usability to enhance SEO performance and UX. - Ensure website responsiveness across all devices for a seamless and engaging user experience. - Collaborate with developers to implement SEO-friendly code, structured data, and technical fixes. User Experience (UX) & Information Architecture - Optimize navigation structure and user flow to improve conversion rates and reduce bounce rates. - Develop and refine sitemaps, wireframes, and content hierarchies to create intuitive website experiences. - Leverage data-driven insights to map user journeys and optimize landing pages for search visibility and engagement. Content Optimization & Link-Building - Work closely with content writers to optimize blog posts, category pages, and product descriptions for SEO. - Develop a high-authority link-building strategy, securing quality backlinks through partnerships, PR, and content syndication. - Implement SEO-driven content frameworks, including topic clusters, pillar pages, and FAQ-rich snippets. Cross-Team Collaboration & SEO Education - Train and educate teams on SEO best practices, ensuring SEO is deeply integrated across marketing and development. - Stay ahead of algorithm updates, industry trends, and AI-driven SEO advancements, adapting strategies accordingly. Requirements & Qualifications - 5 years of SEO experience, preferably with e-commerce, luxury brands, or franchise-based models in the US market. - Deep expertise in technical SEO, on-page optimization, content strategy, and link-building at scale. - Proven track record of SEO success, including ranking improvements, organic traffic growth, and revenue impact. - Strong proficiency with SEO tools (Google Analytics, Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog, etc.). - Experience with site migrations, domain authority growth, and multi-location SEO strategies. - Basic knowledge of HTML, CSS, and JavaScript (not required but a strong plus). - Strong analytical skills with the ability to turn data into actionable insights. - Comfortable working in a fast-paced, high-performance team with a strong focus on growth. Why Join Us? - Own the SEO strategy for a high-growth luxury brand with massive market potential. - Work in a dynamic and entrepreneurial environment with a forward-thinking marketing team. - Have a direct impact on brand visibility, lead generation, and revenue growth. - Opportunity for career advancement as we scale into new markets and franchise locations. - Competitive compensation with flexibility in work arrangements. Pay: R$8,084.40 - R$16,168.80 per month Work Location: Remote