Lead Visual Strategist
We're seeking an experienced Lead Visual Strategist to join our team. As a key member of our creative department, you'll play a crucial role in shaping the visual identity of our clients and driving business growth through innovative design solutions.
Your primary responsibility will be to lead the visual development of campaigns and projects from concept to execution, ensuring design integrity and brand consistency throughout all deliverables. You'll work closely with cross-functional teams, including copywriters, account managers, and creative directors, to craft compelling, high-impact work across a wide range of formats.
To succeed in this role, you'll need to possess a refined design sensibility, fluency in design principles (typography, layout, color, motion), and a deep understanding of how to bring brand identities to life across digital and physical touchpoints. You'll also be comfortable developing holistic design systems as well as executing pixel-perfect assets.
Key Responsibilities
* Lead the visual development of campaigns and projects from concept to execution, ensuring design integrity and brand consistency throughout all deliverables.
* Shape and uphold high standards of creative excellence, with a keen eye for design craft, visual storytelling, and brand coherence.
* Confidently present design thinking and creative solutions alongside Creative Directors, clearly articulating design rationale to internal teams and clients.
* Guide junior designers and external vendors, delivering thoughtful, constructive feedback that sharpens design outcomes and enhances team growth.
* Translate brand strategy into compelling visual narratives, motion assets, and integrated campaigns with an eye for detail, hierarchy, and clarity.
* Collaborate with UX, motion, and production teams to create cohesive, multi-format design systems across websites, social media, OOH, and experiential activations.
* Develop and maintain brand guidelines and visual toolkits, ensuring scalability across global markets and platforms.
* PUSH THE CREATIVE ENVELOPE WITH BOLD, INNOVATIVE DESIGN SOLUTIONS THAT ARE GROUNDED IN STRATEGIC GOALS AND AUDIENCE INSIGHTS.
* Maintain a hands-on design approach when needed—proficiently building high-fidelity mockups, prototypes, and final assets across platforms.
* Stay up-to-date with emerging design trends, tools, and cultural shifts to ensure work remains relevant, progressive, and competitive.
Qualifications
* 5+ years of professional experience in graphic design and art direction within advertising, digital marketing, or branding agencies.
* A portfolio that showcases exceptional design craft, versatility across media, and the ability to bring bold concepts to life with clarity and style.
* Demonstrated ability to lead the visual direction of large-scale campaigns, digital products, and content series with consistency and creativity.
* Fluent in core design principles—composition, color theory, typography, grid systems, motion, and interaction design.
* Experience developing comprehensive brand identity systems and visual standards for integrated campaigns.
* Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Figma, and collaborative tools like Slack, Miro, and Google Workspace.
* Comfortable working within and evolving existing brand guidelines to ensure freshness and alignment.
* Experience in the automotive or production industries is highly desired.
* Strong understanding of responsive design and digital best practices (social, mobile, web).
* Able to thoughtfully present and defend design decisions to internal and external stakeholders with strategic clarity.
Your Work Style
* Exceptionally detail-oriented with a passion for high-quality, polished output.
* Highly organized and proactive, able to manage timelines while balancing multiple priorities.
* Naturally collaborative and receptive to feedback, with strong communication and interpersonal skills.
* Demonstrates leadership through mentorship, guidance, and a commitment to creative excellence.
* Constantly seeking inspiration, growth, and innovation to keep your design approach fresh and contemporary.
* Brings a low-ego, high-output mindset that fosters a healthy, inclusive, and inspiring creative culture.
About Us
We believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve.
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