We are looking for a highly skilled Paid Media Specialist to manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands.
The ideal candidate will have +5 years of experience running Facebook & Google Ads campaigns, with a strong analytical mindset and expertise in e-commerce advertising.
Key responsibilities include:
* Optimizing ad performance through data-driven decision-making, improving ROAS & CPA
* Deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.) to drive profitability
* Creative testing & ad iteration to enhance engagement and conversion rates
* Competitor & market trend analysis to identify opportunities and improve strategy
* Reporting & insights generation using Looker Studio and other analytics tools
Requirements:
* +5 years of experience running Facebook & Google Ads campaigns
* +5 years of experience with Merchant Center
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus)
* Proficiency with Google Ads Editor for bulk campaign management
* Strong analytical skills with a focus on revenue-driving decisions
* Fluent in English (written and spoken)
* Experience with remarketing & dynamic product ads
Bonus points for familiarity with creative strategy & ad copywriting for e-commerce, knowledge of email marketing & CRO strategies, and experience working with DTC brands in apparel, streetwear, or fashion.
This is a full-time position that requires a remote worker who can work within the Florida time zone. The salary range is $1,200 – $2,000 per month.