We're looking for a seasoned Landing Page Specialist to lead our digital marketing efforts. This role requires expertise in creating high-converting landing pages and managing technical execution of marketing campaigns.
Key Responsibilities
* Create and deploy landing pages optimized for paid traffic from multiple advertising platforms.
* Own the complete technical implementation of marketing campaigns from concept through launch.
* Ensure pixel-perfect tracking setup across all campaigns, including conversion tracking and retargeting audiences.
* Implement and troubleshoot complex tracking scenarios, including server-side tracking and multi-touch attribution.
* Optimize landing page performance for speed, mobile responsiveness, and conversion rates.
HubSpot Integration & Data Management
* Build and maintain seamless integrations between landing pages and HubSpot CRM.
* Ensure accurate lead capture, form submissions, and data synchronization.
* Implement and validate proper lead source attribution and campaign tracking in HubSpot.
* Create custom workflows and automations to support campaign objectives.
Technical Leadership & Team Management
* Lead and mentor a team of developers.
* Manage workload distribution across multiple concurrent projects and campaigns.
* Establish and enforce development standards, quality assurance protocols, and best practices.
Required Qualifications
* 5+ years of professional WordPress development experience.
* Demonstrated expertise in implementing Git-based version control and configuring Continuous Integration/Continuous Delivery pipelines.
* Proven experience with HubSpot CRM integration, forms, and tracking implementation.
* Strong command of HTML, CSS, JavaScript/jQuery, and PHP.
This is an exciting opportunity to join our team and contribute to the success of our digital marketing efforts.