Overview
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About The Company
DiDi Global Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.
DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future. For more information, please visit: www.didiglobal.com/news
About The Team/Role
We are looking for a creative and innovative marketer with strong expertise in 360° marketing campaigns and a deep understanding of media. The ideal candidate combines a user-centric mindset with insight into locally relevant trends, ensuring impactful, results-driven outcomes. They thrive in fast-paced, dynamic environments, work well independently, and are comfortable navigating ambiguity to uncover market opportunities that align with our strategic goals. This role reports to the Spanish-speaking LATAM Passenger Brand Field Marketing Manager.
In this role, you'll be...
* Translate high-level strategy and positioning into actionable, locally tailored deliverables such as integrated marketing campaigns, communication frameworks, and value propositions.
* Connect the business ambition to brand vision to build a meaningful brand positioning in the category.
* Stay informed about market trends and top-performing brand campaigns that establish local benchmarks. Uncover locally unique and culturally relevant marketing opportunities, aligned with business priorities and fueled by insights from user research to enhance engagement.
* Develop and execute marketing campaigns providing input into key messaging and creative briefs.
* Use internal and external data to find relevant insights that transform into effective marketing plans and SoMe actions and content.
* Apply a data-driven thinking approach for decision making.
* Collaborate with cross-functional teams to develop go-to-market plans.
* Analyze marketing data to measure campaign performance and adjust strategies accordingly.
* Demonstrate media knowledge, understanding and provide strategic feedback.
We're eager to be in touch because you have...
* +4 years of experience implementing result-oriented integrated regional marketing campaigns, research/insights, brand strategy, equity positioning, channel & comms planning, and campaign measurement & reporting.
* Proven local media knowledge.
* Proven experience launching and optimizing integrated marketing Brand 360 campaigns with a full understanding of integrated planning and a full-funnel approach.
* Business acumen: understand the role of marketing communications in driving sales and revenue growth; experience launching sales activation campaigns with uplift on key business metrics.
* Critical thinking: analytically approach problems using brand models or tools and formulate structured solutions.
* Able to solve issues within the functional area using data and consumer insights.
* Creative: generate innovative approaches to address problems.
* Consumer-centric: user value creation analysis; identifying growth sources based on user and desk research.
* Bias for action with a relentless focus on results.
* Passion for high performance: energetic, optimistic team member who can influence and unify cross-functional teams, peers, and leaders.
* Fluent in English and Spanish is mandatory.
You'll love working at DiDi because...
We create user value. We strive to always create valuable experiences for our users in everything we do. Our focus is to always innovate new experiences that are safe, pleasant and efficient.
We are data-driven. We are strong believers in making informed decisions, and we analyze valuable metrics to navigate the business landscape strategically.
Win-win Collaboration. Success is a team sport. We help our partners and colleagues win, while keeping everyone's best interest at heart; we communicate with candor and execute with excellence.
We believe in integrity. Integrity is at the core of our business. We do the right thing, speak our minds, and listen to each other.
Growth. We strive to do better, venture beyond our comfort zones, learn from mistakes, and help each other grow.
Diversity and Inclusion. Diversity is a strength; we respect each other and believe in equal opportunities for all. We are committed to building inclusive and diverse teams and a workplace free from discrimination and harassment.
Employment and advancement decisions are based on the needs of the position and the qualifications of the candidate. We do not discriminate based on gender, age, sexual orientation, nationality, marital status, pregnancy/maternity, disability, race, religion, or any other status protected by applicable laws. We are committed to building inclusive and diverse teams.
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing and Sales
Industries
* Software Development
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