Job Title: Digital Marketing Strategist
We are seeking an experienced and skilled Digital Marketing Strategist to lead our paid media efforts across multiple digital platforms. As a key member of our team, you will be responsible for developing and executing comprehensive marketing campaigns that drive business growth and revenue.
Key Responsibilities:
* Develop and execute digital marketing strategies to achieve business objectives
* Manage and optimize paid media campaigns across Google Ads, Meta Ads Manager, TikTok Ads Manager, and X Ads
* Conduct thorough keyword, audience, and competitor research to inform campaign strategies
* Optimize campaigns to improve CAC, ROAS, LTV, and conversion rates
* Monitor and analyze performance using Google Analytics and internal BI tools
Required Skills and Qualifications:
* 5-7 years of hands-on experience in paid media management with a proven track record of scaling campaigns in sports, betting, gaming, or a similar data-driven vertical
* Strong command of Google Ads (Search, Display, YouTube), Meta Ads Manager, TikTok Ads Manager, and X Ads
* Deep understanding of CTR, CVR, CPA, ROAS, attribution, and tracking
* Experience with GA4, Looker Studio, tracking pixels, UTM strategy, and conversion APIs
* Fluency in English and Portuguese; Spanish is a plus
Benefits:
* Remote work environment with flexible schedule
* Paid time off and annual team get-togethers
* Development opportunities and career advancement
* Wellness fund dedicated to professional development, sports, and cultural events
Join Our Team:
We believe in the power of diversity and inclusion and provide equal opportunities for all individuals. If you share our values and ambitions, we'd love to hear from you.