Job Role:
A strategic Data Scientist will spearhead the development of cutting-edge data-driven marketing and personalization strategies, utilizing robust models to inform customer engagement, lifecycle marketing, and product strategy.
* Design, implement, and optimize advanced customer segmentation models, incorporating clustering algorithms to identify actionable buying groups within Customer Data Platforms (CDPs).
* Collaborate with cross-functional teams to build and scale sophisticated buying group frameworks that enhance personalization, targeting, and campaign performance.
* Integrate complex models and segmentation logic into CDPs such as Adobe Experience Platform, Salesforce CDP, or similar platforms.
* Apply expert-level analytics and machine learning techniques to solve intricate problems related to customer behavior, churn prediction, lookalike modeling, and RFM analysis.
* Own the end-to-end lifecycle of data science projects from ideation through deployment and ongoing performance monitoring.
Key Skills and Qualifications:
The ideal candidate will possess:
* Advanced knowledge of machine learning and statistical modeling.
* Proficiency in programming languages such as Python, R, or SQL.
* Experience with Customer Data Platforms (CDPs) and their integration with data science tools.
* Strong analytical and problem-solving skills.
* Excellent communication and collaboration skills.
What We Offer:
Our organization provides a dynamic work environment, opportunities for growth and development, and a competitive compensation package.