About the Role
Drive business growth using paid marketing platforms to acquire new members and retain existing ones for a top-rated dental cover.
The role involves strategic campaign development, continuous optimization, managing budgets, testing, performance reporting, and collaboration with stakeholders to achieve targets.
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Key Responsibilities:
* Strategic Campaign Development:
* Develop and execute paid search strategies to increase member acquisition across Google, Bing, and other relevant search platforms.
* Develop and execute paid social campaigns to acquire new members and retain existing ones.
* Develop platform-specific ad creatives along with a detailed plan to drive revenue and sales across Facebook, Instagram, TikTok, YouTube, and other relevant channels.
* Campaign Optimisation:
* Continuously monitor, analyse, and optimise PPC campaigns to maximise ROI, improve click-through rates, and reduce cost per acquisition across platforms.
* Collaborate with the sales team to align messaging and drive enterprise-level growth.
* Conduct thorough keyword research to identify relevant search terms and opportunities. Manage keyword bids, ad copy, and landing page optimisation to enhance campaign performance across all advertising channels.
* Monitor, develop, and analyse paid social campaigns to maximise ROI and reduce cost per acquisition across platforms.
* Owning the Complete Funnel:
* Develop ideas for generating leads and revenue through targeted Top, Middle & Bottom of the funnel campaigns.
* Maintain a 360° view of the funnel, tracking everything from impressions to conversions on a daily basis.
* Identify opportunities and troubleshoot issues at both the campaign and website levels to optimise performance.
* Monitor key metrics and report insights regularly to drive timely improvements.
* Work closely with stakeholders (design, content, and IT) to address and resolve the funnel-related concerns.
* Budget Management:
* Effectively manage PPC and paid social budgets to ensure optimal allocation of funds across campaigns and channels, maintaining a balance between cost efficiency and performance.
* Testing:
* Develop testing hypotheses and implement a prioritised testing plan to ensure continuous learning.
* Coordinate A/B testing of ad copy, creative, and bidding strategies to identify high-performing variations and improve overall campaign and company search performance.
* Performance Reporting:
* Generate regular reports on key PPC metrics, including impressions, clicks, conversions, and cost per conversion across all advertising platforms.
* Provide actionable insights and recommendations based on data analysis to drive continuous improvement in campaign performance.
* Hunt for New Platforms:
* Explore new opportunities across paid platforms and channels to sustain and accelerate growth.
* Drive revenue with a growth mindset - through structured experimentation programs, learn from failures, and make data-driven decisions.
* Collaboration & Communication:
* Collaborate with the designer & content manager to ensure creatives and communication are in line with brand guidelines.
* Work closely with the SEO lead and the rest of the Growth Marketing team to align performance marketing strategies with organic search initiatives and overall marketing programs.
* Communicate campaign performance, updates, and insights effectively to stakeholders.
Acquisition: Drive month-on-month growth in dental cover sales by building and executing a scalable acquisition plan.
ROI: Measure the sales and revenue generated from individual platforms and campaigns, ensuring positive ROI for each campaign.
CAC: Monitor and optimise the average cost incurred to acquire a new member or lead through campaigns, maximising new member acquisition within budget parameters.
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Ideal Profile:
This full-time role requires someone who meets the following requirements:
* Has a passion for excelling in all they do, and this is evidenced in the extra references provided in your application.
* Has extensive experience and evidence of achieving exceptional results with paid platforms like Google Ads, Meta Ads, and other paid social platforms.
* Demonstrated success running successful Google ads and Meta ads is a must.
* Should be analytical, strategic, and creative when the role requires it.
* A growth mindset is essential - someone who embraces challenge, learns from feedback, and continuously seeks improvement.
* Has perfectly spoken & written English.
* Has the highest integrity.
This role will only suit someone who meets all the above requirements.