We are seeking a seasoned Paid Media Specialist to manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands. Key responsibilities include optimizing ad performance through data-driven decision-making, improving return on ad spend (ROAS) and cost per acquisition (CPA).
The ideal candidate will possess a deep understanding of e-commerce metrics such as average order value (AOV), lifetime value (LTV), conversion rates, etc. to drive profitability. Additional responsibilities include creative testing & ad iteration to enhance engagement and conversion rates, competitor & market trend analysis to identify opportunities and improve strategy, reporting & insights generation using Looker Studio and other analytics tools.
To be successful in this role, the following skills are required:
* Minimum 5 years of experience running Facebook & Google Ads campaigns
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus)
* Proficiency with Google Ads Editor for bulk campaign management
* Strong analytical skills with a focus on revenue-driving decisions
* Fluent in English (written and spoken)
Bonus points will be given for familiarity with creative strategy & ad copywriting for e-commerce, knowledge of email marketing & CRO strategies to enhance funnel efficiency, and experience working with DTC brands in apparel, streetwear, or fashion.