About Our Opportunity
We are seeking a skilled professional to lead our public relations efforts in Latin America.
This role will involve elevating Cooler Master's visibility across key markets such as Brazil, Mexico, Argentina, and Chile.
Key Responsibilities:
* Owning the Regional PR Strategy – Develop and execute a comprehensive PR plan for LATAM, ensuring alignment with global launches and regional sales priorities.
* Building Relationships with Media Outlets – Cultivate strong connections with top-tier tech and gaming editors, reviewers, and influencers across Portuguese and Spanish-speaking markets.
* Hosting Events & Briefings – Lead virtual and local events, managing press lists, invitations, materials, and post-event follow-ups.
* Coordinating Product Reviews – Manage sample allocation, delivery, and follow-up process with regional media outlets.
* Fostering Partnerships – Drive joint PR opportunities with distributors, e-commerce partners, and brand collaborators.
* Content Adaptation – Adapt global press materials for LATAM audiences to ensure cultural and linguistic accuracy.
* Monitoring & Reporting – Track press coverage, analyze media performance metrics, and deliver post-launch summaries.
* Maintaining Compliance – Ensure consistent application of embargoes, NDA terms, and authorized content usage.