Job Description
Transform raw creator footage, user-generated content, and background roll into compelling short-form advertisements (15-90 seconds) and video sales letters that convert cold traffic into buyers.
Work across multiple products and sales funnels simultaneously.
* Craft hooks that stop viewers in the first 3 seconds (pattern interrupts, bold claims, visual anomalies)
* Deploy engagement disruptors: kinetic typography, callout graphics, progress bars, emoji reactions
* Optimize pacing for platform algorithms (Meta 9:16, YouTube Shorts)
* A/B test visual approaches based on performance data
Partner with our Creative Strategist to test new concepts weekly.
Expect fast feedback cycles and the need to pivot based on real-time campaign data.
Key Requirements
Expert-level proficiency in Premiere Pro or DaVinci Resolve + After Effects
Deep understanding of Meta/YouTube Shorts specifications and algorithm-friendly editing patterns
Native fluency with user-generated content aesthetics (raw, authentic, relatable) vs. polished brand content
Proven ability to produce 8-12 ads per week without compromising quality