Role Overview
A highly strategic and performance-driven professional is sought to oversee the management of Google Ads and YouTube campaigns. The ideal candidate will possess a deep understanding of digital marketing strategies, particularly in regards to campaign optimization and scalability.
This role requires an individual who can thrive in a fast-paced environment, leveraging data analysis to inform key decisions and drive business growth. The successful candidate will be responsible for developing and executing comprehensive campaign strategies across multiple platforms, with a focus on achieving strong performance metrics.
Campaign Strategy & Execution
* Develop and implement advanced audience targeting, keyword strategies, bidding models, and exclusions to maximize campaign efficiency and ROI.
* Set up and manage campaigns across various products and funnels, ensuring high levels of profitability and conversion rates.
Budget Management & Channel Scaling
* Take ownership of scaling ad spend from six figures to multi-millions while maintaining strong performance metrics.
* Build and grow YouTube as its own high-performing acquisition channel, developing a strategy tailored to its unique strengths.
Performance Optimization
* Analyze campaign data daily to identify trends, diagnose performance issues, and uncover opportunities for improvement.
* Optimize key metrics including CTR, CPC, ROAS, conversion rate, and CPA through rapid testing and iteration of creative assets.
Requirements
* 5+ years running paid Google and/or YouTube campaigns.
* Proven experience managing a minimum of $1 million dollars of ad spend in Google and YouTube.
* Proven track record of scaling performance with ROAS and CAC accountability.
* Deep understanding of Google Ads platform, YouTube Ads, and audience segmentation.
* Strong data literacy and ability to interpret performance metrics to drive decision-making.
Additional Requirements
* Willingness to work US time zones, regardless of geographic location.
* Access to a computer and reliable internet connection.
* Reliable and distraction-free work environment.