Marketing Automation & Integration Engineer
We are seeking a highly motivated Marketing Automation & Integration Engineer to join our organization. Our client is one of the United States' largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion.
Job Description
The team is responsible for architecting and maintaining scalable MarTech solutions, focusing on:
* Data integration
* Customer journey orchestration
* Marketing automation
This role centers on implementing and optimizing a MarTech data flow pattern involving Snowflake, Segment, Braze, and other SaaS platforms.
Key Responsibilities:
* Design and maintain data pipelines between Snowflake, Segment CDP, Braze, and additional platforms.
* Implement real-time and batch data ingestion strategies.
* Manage customer event tracking and identity resolution within Segment.
* Orchestrate personalized marketing campaigns in Braze using dynamic segmentation and behavioral triggers.
* Ensure data integrity and feedback loops from Braze back into Snowflake via Segment.
* Automate data transformations and enrichment using scripting languages.
* Monitor system performance and troubleshoot integration issues across platforms.
Requirements
4 to 6 years of experience in IT environments with a strong focus on MarTech architecture.
Familiarity with insurance industry data and customer lifecycle models is a plus.
Bachelor's degree in Computer Science/IT, Data Science, Software Engineering.
Fluency in English.
Software / Tools
* Segment CDP
* Braze
* Snowflake
* Scripting Languages (Python / JS)
Other Critical Skills
* Reverse ETL
* Data Orchestration Platforms
* Customer Data Schema Design
* Consent & Preference Management
* Data modeling and ETL/ELT Pipeline
* API Integrations / Webhooks
* Customer journey mapping and automation logic
Benefits
* Competitive salary and performance-based bonuses
* Comprehensive benefits package
* Career development and training opportunities
* Flexible work arrangements (remote and/or office-based)
* Dynamic and inclusive work culture within a globally renowned group
* Private Health Insurance
* Pension Plan
* Paid Time Off
* Training & Development