Traffic Analysis Role Overview:
The Traffic Analyst will be responsible for developing data-driven frameworks to optimize traffic allocation, evaluating user-side traffic, and analyzing in-app user behavior to understand transaction growth drivers.
The ideal candidate will have:
* 4+ years of experience in internet traffic analysis with deep business understanding.
* Strong logical thinking and attention to detail.
* SQL proficiency for data extraction and insight-driven reporting.
* Project management skills and effective stakeholder communication.
Responsibilities include:
* Developing data-driven frameworks to optimize traffic allocation.
* Evaluating user-side traffic, optimizing resources, and driving iterative strategies.
* Analyzing in-app user behavior to understand transaction growth drivers and providing actionable recommendations.
* Evaluating high-efficiency investment opportunities through various traffic allocation methods.