Amazon PPC Manager Job Description
Key Responsibilities:
* Conduct daily proactive audits of Amazon PPC accounts to ensure alignment with high standards.
* Oversee accounts, focusing on milestones, KPIs, and effective search term use to maximize client success.
* Build robust processes to solve Brand growth challenges proactively.
* Monitor and analyze performance to prioritize areas for improvement based on data analysis and best practices.
* Identify and resolve account issues promptly to ensure client satisfaction and retention.
* Track team performance, KPIs, and OKRs to meet goals.
* Create, review, and update existing SOPs to ensure accuracy and relevance.
* Lead the development and implementation of quality control measures to ensure consistent steps and documentation across all PPC processes.
* Ensure timely updates in Airtable, documenting actions executed.
* Assign tasks efficiently, outlining clear next steps if immediate reassignment is not feasible.
* Align daily account activities and milestones with established protocols.
* Work closely with Brand Management to understand each client's narrative and objectives.
* Generate daily reports to highlight audits and actions taken.
* Foster collaboration with PPC and SEO teams for integrated account management.
* Embed proactive audit techniques in daily training to elevate team proficiency.
* Contribute to team growth by sharing insights and best practices.
* Dedicate time for ongoing learning, focusing on the latest PPC audit trends.
* Communicate any account issues impacting PPC performance in detail to Brand Management.