Job Title: Head of Marketing Job Location: São Paulo, SP ou Poços de Caldas, MGWork Model: Híbrido, com encontros conforme a necessidadeAbout Sandbox Group:Sandbox Group is a London-based group operating a network of learning businesses across the globe, with offices in London, New York, São Paulo and Bilbao. At SBX we look to build, assemble, nurture and support the scaling of a diverse family of brands and services with like-minded partners, entrepreneurs and operators where the whole is greater than the sum of its parts. All towards the singular goal of fun engaged learning. Our mission:To inspire and empower lifelong learning through fun, engaging experiences, driving a global movement where innovative edutainment enriches lives, fosters connections, and shapes a brighter future for all ages. Our values:Committed to ExcellenceLearning Fuels Our GrowthCollaboration Drives Us ForwardStrength in DiversityRole SummaryThe Head of Marketing is responsible to lead and scale our marketing function, with a strong focus on driving growth and enhancing brand presence. This role will oversee two core pillars: Growth Marketing (User Acquisition, Conversion Rate Optimization, CRM) and Communication (Design, Social Media, Copywriting, and Digital Marketing). The Head of Marketing will manage a team ensuring alignment, performance, and innovation across all marketing disciplines for Leiturinha.ResponsibilitiesDefine and execute the overall marketing strategy aligned with business objectives and growth targets.Lead the Growth Marketing team across User Acquisition, CRO and CRM to drive customer acquisition, engagement, and retention.Oversee the Communication team, including brand positioning, design, digital content, social media presence, and copywriting.Manage and mentor the Marketing Leaders, ensuring seamless team collaboration, talent development, and performance management.Monitor KPIs across channels and implement data-driven strategies to improve marketing effectiveness.Collaborate cross-functionally with other departments and Leadership teams to ensure brand consistency and message alignment.Own and manage the marketing budget, allocate resources effectively across channels and initiatives.Stay abreast of industry trends, competitor strategies, and emerging tools and technologies.Drive innovation and experimentation across all marketing efforts, fostering a culture of testing and learning.Required:Strong proficiency in performance marketing, paid media, and organic growth strategies.Solid understanding of marketing analytics platforms.Experience with CRO tools and methodologies.Knowledge of CRM tools and strategies for lifecycle marketing and customer engagement.Proficiency with content and creative tools and project management platforms.Familiarity with email marketing platforms, automation flows, and segmentation.Basic understanding of UX/UI principles and their application in marketing.Fluent english mandatory.Bachelor's degree in Marketing, Business, Communications, or a related field.What We Offer:A collaborative and innovative environment with real growth opportunities.A culture that values continuous learning, diversity, and excellence.Participation in global projects with direct business impact.Meal/Food Voucher: R$924/monthHealth InsuranceDental PlanHome Office AllowanceChildcare AssistanceSchool Supplies AssistanceWellhubLife InsuranceLeiturinha SubscriptionSandbox Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.