Job Title
Public Relations Manager in Latin America
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Role Overview
We are seeking a seasoned public relations expert to lead Cooler Master's visibility across key markets in Latin America.
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Main Responsibilities
* Oversight of LATAM PR Strategy - Develop and execute a regional PR calendar and embargo plan;
* Media Relationship Building - Establish strong connections with top-tier tech and gaming editors, reviewers, and influencers across Portuguese and Spanish-speaking markets;
* Hosting Press Briefings & Events - Organize virtual and local events; manage press lists, invitations, materials, and post-event follow-ups;
* Cross-Functional Coordination - Drive joint PR opportunities with distributors, e-commerce partners, and brand collaborators;
* Content Localization - Adapt global press materials for LATAM audiences to ensure cultural and linguistic accuracy;
* Performance Monitoring - Track press coverage, analyze media performance metrics, and deliver post-launch summaries;
* Maintenance of Compliance Standards - Ensure consistent application of embargoes, NDA terms, and authorized content usage;
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Necessary Qualifications
* Education: Bachelor's or Master's degree in Communications, Journalism, Marketing, or related field;
* Experience: 5–8+ years in tech, consumer electronics, or gaming PR across LATAM;
* Regional Expertise:
o Detailed understanding of the LATAM media ecosystem and regional communication styles;
o Established relationships with major tech and gaming outlets;
* Language Skills:
o Fluent in English and either Portuguese or Spanish (bilingual proficiency preferred);
* Organization & Execution:
o Strong organizational skills, ability to manage multiple launches;
o Familiarity with PR metrics such as share of voice and media reach;
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About You
A proactive communicator with high accountability and attention to detail.
Skilled at relationship-building across diverse markets and cultures.
Confident managing embargoes, timelines, and media expectations.
Adaptable and independent, yet collaborative with global teammates.