Driving Loyalty and Marketing Automation
As a Product Owner, you will be responsible for the implementation of Loyalty and Marketing Automation platforms in LATAM markets.
Key Responsibilities:
* Own and prioritize the product backlog for initiatives focused on customer loyalty and marketing automation.
* Write clear epics, user stories, and acceptance criteria; maintain documentation.
* Collaborate with global and local teams to deliver high-quality, scalable solutions that meet customer needs.
* Support integration with the Single Customer View (SCV) and ensure data governance best practices.
* Facilitate agile ceremonies and ensure timely delivery of value-driven results.
Requirements:
* 5–8 years' experience as a Product Owner, Business Analyst, or similar in marketing tech or CRM.
* Strong understanding of Agile methodology and sprint management principles.
* Familiarity with MarTech tools, including CDPs, loyalty/promo engines, and automation platforms.
* Excellent communication skills in English and Spanish or Portuguese.
* Agile certification (CSPO, SAFe PO/PM) is a plus.