Overview
Join to apply for the Content Strategy, Lead role at Yuno.
Yuno enables any company to accept all available payment methods and manage fraud detection and prevention through a single integration. Our strength is in our people, founded by a team of experts in the payments and IT industries. Yuno has built a high-performance payment orchestrator to give companies access to top payment capabilities, allowing them to engage customers confidently and manage global business operations seamlessly. If you are a Content Writer ambitious and passionate about innovation, joining Yuno will allow you to transform your passion into high-impact solutions. At Yuno, every role impacts the payment revolution. As a Content Writer you will focus on creating engaging, informative, and compliant content that simplifies complex payment processes, promotes products, and enhances customer understanding and engagement.
Responsibilities
* Content Strategy Development: Develop and execute a global content strategy tailored to specific regions, verticals, and stages of the customer journey – ensuring content builds brand awareness, drives engagement, and supports conversion across the funnel
* Demand Gen Content: Collaborate with growth marketing team on demand gen content, creating content that will be used for lead generation and engagement
* Written & Video Content: Produce multiple forms of content – long-form, short-form, and video – to engage prospects across mediums. Produce event slide decks and customer case studies
* PR Content Writing and Messaging: Write original, high-quality content that adheres to best practices and quality standards, ensuring consistent messaging and positioning across all platforms
* AI-Driven Content Scaling: Leverage AI tools to accelerate content production while maintaining quality and creativity
* Customer Case Studies: Create impactful success stories in collaboration with Key Account Managers to showcase Yuno’s value and ROI
* Brand Awareness and Positioning: Develop content that enhances brand visibility and resonates with the B2B audience, contributing to overall brand awareness and positioning in the market
* Customer Insights: Utilize customer insights to inform content creation, ensuring messaging is relevant and impactful for target audiences
* Content Optimization and Distribution: Continually analyze content performance, implement optimization strategies, and determine the best methods for distributing content to diverse audiences to maximize reach and engagement
* SEO, and Brand Visibility: Identify SEO opportunities and contribute to lead generation efforts, measuring the impact of content to drive brand visibility and achieve growth objectives
Qualifications
* Native in English is a must. Advanced in Spanish, Portuguese, German and/or French is a plus
* Experience in fintech or payments is a must. At least 5 years of experience in copywriting, preferably within SaaS or digital marketing/advertising
* Familiarity with AI tools for content creation and scaling
* Exceptional writing skills, mastery of language, grammar, and storytelling techniques
* Experience producing webinars, comfort with being on camera
* Creativity and originality to craft engaging and unique messaging
* Strategic thinker, aligning copywriting with broader marketing objectives and audience preferences
* Comfortable with data and analytics to inform and optimize copywriting decisions
* Collaborative spirit, contributing to cross-functional teams and valuing diverse perspectives
* Nice to have: Basic video editing skills to support multimedia content initiatives
What Yuno Offers You
* Remote work - You can work from anywhere!
* Home office bonus - One-time allowance to help you create your ideal home office
* Work equipment
* Stock options
* Health Plan, no matter where you are
* Flexible days off
* Language, professional, and personal growth courses
Seniority level
* Not Applicable
Employment type
* Full-time
Job function
* Marketing, Public Relations, and Writing/Editing
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