Job Description:
As a seasoned communications professional, you will play a pivotal role in developing and executing strategic PR plans tailored to each client. Your primary responsibility will be to manage the success of client PR campaigns by conducting targeted outreach, maintaining regular communication with clients and media contacts, and ensuring client visibility across national, regional, podcast, radio, and TV platforms.
Key Responsibilities:
* Develop and execute strategic PR plans
* Serve as primary point of contact for assigned clients
* Build, grow, and create new client relationships
* Conduct media research and build targeted media lists
* Secure, filter, and respond to media opportunities
* Schedule and coordinate media interviews
* Follow up with media contacts to confirm placements and coverage timelines
* Monitor coverage through Google Alerts
* Facilitate writing projects with team in alignment with client goals and deliverables
* Monitor news trends and identify timely angles for client exposure
* Provide daily updates and maintain consistent communication
* Prepare and send biweekly and monthly reports and lookbooks
Deliverables:
* Meet or exceed expected number of interviews or media features
* Clients receive timely and proactive communication on campaign progress
* Media placements align with client goals, increase brand visibility, and credibility
* Accurate and updated documentation of all PR activities and client deliverables