Job Description
As a creative strategist, you will drive growth through emotion-led ad creative, sparking nostalgia and feelings. The message lives in visuals, pacing, and music, not long copy.
Partner with editors and UGC creators to build, test, and scale high-converting video concepts for the company. Develop scroll-stopping hooks and storyboards, source and manage creators, and guide editing for maximum thumb-stop and CTR.
* Launch rapid tests, read performance, and iterate fast.
* Repurpose winners into statics.
Responsibilities:
* Own visual creative strategy from concept to brief to edit to test to scale.
* Collaborate with designers, editors, and media buyers on weekly sprints.
* Maintain a swipe file of winning references and trend formats.
Requirements:
* Proven record of video ads that convert.
* Strong sense of music selection, timing, and visual narrative.
* Comfortable with data: can read a dashboard and decide the next test.
* UGC + short-form paid social experience (Meta required).