Work model: On-site 100%Travel: Must be available for national and international travel (events, shoots, partner visits)About the roleWe're hiring a Brand Copywriter & Social Content Specialist to shape the voice of a premium, design-led brand across every key touchpoint. This role goes beyond writing: you will also be responsible for capturing and editing photos and videos in studio and on location—especially during events, installations, launches, and partner visits.You will own content end-to-end: concept → capture → edit → publish → optimize, ensuring consistent tone, strong storytelling, and measurable commercial impact.What you'll doBrand voice & messagingMaintain a consistent tone of voice across channels while adapting style by audience and formatTranslate product value into clear, premium narratives (benefits-first, not overly technical)Create and maintain messaging frameworks (pillars, key claims, proof points, CTAs)Content capture (photo + video) & production supportCapture product and lifestyle content in studio and on location (events, partner visits, showrooms, installations)Record short-form video content for social (Reels/Shorts/Stories), behind-the-scenes, testimonials, and quick explainersEnsure content quality standards: framing, lighting awareness, clean audio when needed, and brand-consistent stylingOrganize files and maintain a reliable workflow (naming, backups, folders, version control)Editing & post-productionEdit photos and videos for multiple formats (9:16, 1:1, 16:9) with fast turnaround when requiredDeliver clean, premium outputs: basic color correction, trimming, pacing, captions/subtitles, and simple sound cleanupCollaborate with design/video resources when projects require heavier post-productionSocial content & editorial planningBuild content calendars aligned with launches, campaigns, and seasonal momentsWrite social copy and scripts connected to the content you capture (captions, carousels, hooks, storylines)Coordinate with stakeholders to collect approvals and publish consistentlyCopywriting (360°)Write and optimize: paid ads, landing pages, website pages, email sequences, and short-form video scriptsDevelop longer-form materials: catalogs, brochures, presentations, and brand documentsBuild creative briefs that align copy + visuals to a single campaign ideaConversion & optimizationApply frameworks (AIDA, PAS, 4Cs) to improve CTR, CVR, lead quality, and ROASRun A/B tests (hooks, headlines, angles, CTAs) and iterate based on resultsTrack KPIs and produce concise performance insights and next-step recommendationsBenchmarking & trend awarenessMonitor premium/luxury, design, and consumer-brand trendsBring references, formats, and ideas that keep the brand current and differentiatedMust-have qualificationsExcellent writing and grammar in Portuguese and strong English (you will write in both)Experience in copywriting + social content for premium, design, architecture, tech, or high-ticket consumer brandsPortfolio showing conversion-focused writing (ads, landing pages, emails) and brand materials (website pages, catalogs/brochures), and photo/video capture examples and basic editing work for socialHands-on ability to capture content with strong attention to visual quality (composition, lighting basics, clean audio when needed)Comfortable with performance metrics and marketing fundamentals (CTR, CPL, ROAS, CVR)High organization standards (deadlines, asset management, version control)On-site availability in Indaiatuba and willingness to travel nationally/internationallyTools you should knowMarketing & analyticsMeta Ads Manager / Business Suite; Google Ads; LinkedIn Campaign ManagerGA4 + reporting (Looker Studio or basic Power BI)Email/CRM platforms (HubSpot, Mailchimp, RD Station, or similar)Content creationPhoto/video capture on smartphone and/or cameraEditing tools such as CapCut, Premiere, DaVinci Resolve, Final Cut, and photo tools like Lightroom/Photoshop (or equivalents)Writing and ideation tools (Grammarly/LanguageTool, AI tools for drafting)Preferred qualificationsSEO (keyword research + on-page optimization)Experience improving ROAS through creative testing and iterationMarketing automation (nurturing flows, segmentation, lead scoring basics)Basic design literacy (Canva/Figma) to collaborate faster with creativesExperience covering events: quick capture + same/next-day edits for socialAbility to work with simple gear (gimbal, lav mic) and basic lighting kits