Role Summary
As the Merchant Acquisition Strategy Manager, you will shape how Keeta grows its merchant supply in Brazil. This is a strategy and analytics role, not a customer-facing account management position. You'll work at the intersection of data, market knowledge, and commercial judgment: building a clear view of the merchant landscape, and designing the playbooks that give our business development teams a real edge.
Key Responsibilities
1. Merchant Targeting & Prioritization
Build and maintain a structured view of the merchant landscape, segmented by category, price tier, and geography, to define acquisition priorities.
Identify high-quality merchant targets by combining platform data with on-the-ground market knowledge — knowing not just who to sign, but why and when.
Continuously refine the target pipeline based on evolving business needs and market dynamics.
2. Acquisition Strategy & Proposition Design
Develop differentiated acquisition strategies for different merchant segments, including value propositions, timing, and resource allocation logic.
Assess brand and merchant value to determine appropriate partnership terms and investment levels.
Translate platform capabilities — traffic placements, promotional support, operational resources — into compelling, merchant-specific propositions.
3. Market Intelligence
Develop a deep, current understanding of Brazil's F&B and restaurant ecosystem: which categories are growing, which brands are underserved, and what drives merchant decision-making on platform choice.
Monitor the competitive landscape and surface actionable insights to inform strategy and prioritization.
4. Cross-Functional Collaboration
Work closely with business development teams to ensure strategies translate into executable, on-the-ground playbooks.
Partner with Product, Operations, and Marketing to align platform capabilities with merchant acquisition needs.
Collaborate with Sales Operations on data infrastructure and reporting; your focus is the strategy layer, not pipeline administration.
Basic Qualifications
Extensive experience in strategy, merchant/supply operations, or business development at a platform or marketplace company.
Strong analytical skills — able to work with large datasets, use SQL or BI tools, and turn analysis into clear strategic recommendations.
Deep knowledge of the food delivery or local services industry, including how merchants evaluate and engage with platforms.
Fluent English ; Portuguese fluency strongly preferred for local market effectiveness.
Preferred Qualifications
Experience at a leading food delivery or on-demand platform — you understand the competitive dynamics from the inside.
Background in supply strategy, merchant growth, or commercial strategy with a demonstrated track record of building and executing acquisition playbooks.
Ability to assess merchant and brand value — focused on sign quality, not just sign volume.
Consulting or structured problem-solving background is a plus.
Comfortable building from scratch in a fast-moving environment where not everything has a playbook yet.
Why Join Keeta?
Own the strategy, not just execute it. You'll define who we go after and how — with real influence over outcomes.
Brazil's F&B market is genuinely complex. The problems here require real analytical depth and local market intuition — it's not a market where generic playbooks work.
High-impact, high-visibility work. Merchant supply quality is one of the core levers of platform growth, and this role sits at the center of it.