Job Title: Media Buying Strategist
We are seeking a skilled and experienced Media Buying Strategist to join our team.
About the Role:
* Develop and execute comprehensive media buying strategies across Google Ads and YouTube.
* Manage and optimize large-scale campaigns, ensuring strong performance metrics and efficient budget allocation.
* Build and grow YouTube as a high-performing acquisition channel, developing tailored strategies for its unique strengths.
* Analyze campaign data daily to identify trends, diagnose performance issues, and uncover opportunities for improvement.
Key Responsibilities:
1. Own the full lifecycle of Google and YouTube ad campaigns, from planning and launch to optimization and scaling.
2. Execute search and video strategies using Google Ads and YouTube Ads Manager, setting up advanced audience targeting, keyword strategies, bidding models, and exclusions.
3. Partner with the creative team to ensure video scripts and visuals are optimized for YouTube's first 5 seconds and beyond.
4. Rapidly test and iterate on creatives, headlines, calls to action, and landing page combinations to optimize key metrics.
Requirements:
* 5+ years of experience running paid Google and/or YouTube campaigns.
* Proven experience managing at least $1 million dollars of ad spend in Google and YouTube.
* Proven track record of scaling performance with ROAS and CAC accountability.
* Deep understanding of Google Ads platform, YouTube Ads, and audience segmentation.
* Strong data literacy and ability to interpret performance metrics to drive decision-making.
* Familiarity with tools like Google Ads Editor, Google Tag Manager, Looker Studio, etc.
What We Offer:
This is a full-time, remote contractor role that is open to international candidates. Pay is competitive and based on experience, skill level, and geographic location.
Additional Requirements:
* Willingness to work US time zones, regardless of geographic location.
* Access to a computer.
* Reliable internet connection.
* Reliable and distraction-free work environment.
* Must be fluent in English (read/write/speak).