Position Overview We are seeking a strategic and technically skilled SEO & CRM Manager to lead our organic growth and CRM infrastructure initiatives across global markets. This role combines deep expertise in SEO/AEO (80% focus) with technical CRM management (20% focus), driving visibility, traffic, and user engagement across Brazil, LATAM, and Europe. Location: SP or BH (3x in office per week) Responsibilities - Define and execute the global SEO/AEO roadmap aligned with business objectives across BR, LATAM, and Europe - Manage the external AEO agency partnership, including goal setting, performance monitoring, and optimization - Conduct comprehensive technical SEO audits across all Hotmart properties (blog, landing pages, product pages) to identify and resolve crawling, indexing, and site architecture issues - Collaborate with engineering teams to prioritize and implement technical SEO improvements - Monitor Google Search Console, Semrush, and analytics for technical issues and opportunities - Develop content strategies based on keyword research, search intent analysis, and competitive insights - Collaborate with PR team to develop SEO-optimized content that earns media coverage and backlinks - Configure and optimize the Insider CRM platform for campaign deployment across business units - Set up audience segmentation, triggers, automation workflows, and technical integrations - Ensure proper data flow between systems (website, analytics, CRM) for effective targeting - Implement tracking and attribution to measure campaign effectiveness Required Qualifications - Proven ability to define and scale a global SEO strategy that drives measurable business impact, across multi-market environments - Deep technical SEO expertise, including crawling/indexing, site architecture, structured data, Core Web Vitals, international SEO best practices, AEO and GEO - Strong experience translating insights into clear roadmaps and partnering with Engineering, Product, and Content to execute high-impact improvements - Demonstrated ability to build data-driven content strategies aligned with search intent and conversion outcomes - Solid working knowledge of CRM platforms and lifecycle marketing fundamentals (segmentation, automation, tracking, and attribution) - Experience with SEO/AEO tools such as Google Search Console, SEMRush, Screaming Frog, Profound, Google Analytics, etc POR QUE TRANSFORMAR AO NOSSO LADO? Plano de saúde e odontológico com cobertura nacional, sem custo para o colaborador e com coparticipação para cônjuge e dependentes; Vale refeição/alimentação (Flash - bandeira Visa); Benefício flexível (Flash Multibenefícios - bandeira Visa), podendo ser destinado à alimentação, refeição, mobilidade (aplicativos de transporte, combustível, transporte público em SP), cultura, saúde e educação; Previdência privada; Vale transporte; Seguro de vida; Wellhub; Auxílio creche para filhos de até cinco anos; Budget de educação: valor destinado aos investimentos relacionados à sua educação, de forma a contribuir para desenvolver e potencializar suas competências; Incentivo ao aprendizado de idiomas por meio de plataforma online; Baby On Board: benefício oferecido para as pessoas que estão se preparando para a maternidade e paternidade; Licença maternidade estendida (180 dias); Licença Paternidade estendida (30 dias); Conexa Saúde: acesso online gratuito a profissionais da área da saúde - Nutricionista e Psicólogo; Participação anual nos lucros e resultados da companhia (PLR); Hotmart Recharge: bônus de 30% do salário bruto mensal, pago após cumprir o período aquisitivo de férias de 30 dias. VEM PRA HOTMART Fazer parte do nosso time é ter a certeza de que seu trabalho transforma vidas em escala global. Vem para a Hotmart e faça parte dessa transformação!