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We are seeking a highly skilled SEM Specialist to manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands. The ideal candidate will have +5 years of experience running Facebook & Google Ads campaigns, as well as expertise in e-commerce metrics (AOV, LTV, conversion rates, etc.) to drive profitability.
This is a full-time position that requires strong analytical skills, with a focus on revenue-driving decisions. Additionally, the successful candidate will be proficient in Google Ads Editor for bulk campaign management and have hands-on experience with e-commerce stores (Shopify knowledge is a plus).
Job Description
* Schedule: Full-time
The successful candidate will be responsible for managing and scaling paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands. This includes optimizing ad performance through data-driven decision-making, improving ROAS & CPA, and deep understanding of e-commerce metrics to drive profitability.
In addition, the candidate will be responsible for creative testing & ad iteration to enhance engagement and conversion rates, competitor & market trend analysis to identify opportunities and improve strategy, and reporting & insights generation using Looker Studio and other analytics tools.
Required Skills and Qualifications
* Experience: +5 years of experience running Facebook & Google Ads campaigns
* Merchant Center Experience: +5 years of experience with Merchant Center
* E-commerce Store Knowledge: Hands-on experience with e-commerce stores (Shopify knowledge is a plus)
* Campaign Management: Proficiency with Google Ads Editor for bulk campaign management
* Analytics Skills: Strong analytical skills with a focus on revenue-driving decisions
* Languages: Fluent in English (written and spoken)
Bonus Points
* Creative Strategy: Familiarity with creative strategy & ad copywriting for e-commerce
* Email Marketing: Knowledge of email marketing & CRO strategies to enhance funnel efficiency
* DTC Brand Experience: Experience working with DTC brands in apparel, streetwear, or fashion