Senior Paid Media Specialist
We are seeking an experienced SEM Specialist to manage and scale paid ad campaigns on Facebook Ads & Google Ads, focusing on DTC e-commerce brands. The ideal candidate will have a deep understanding of e-commerce metrics (AOV, LTV, conversion rates, etc.) to drive profitability.
Responsibilities:
* Manage and scale paid ad campaigns on Facebook Ads & Google Ads
* Optimize ad performance through data-driven decision-making
* Creative testing & ad iteration to enhance engagement and conversion rates
* Competitor & market trend analysis to identify opportunities and improve strategy
Requirements:
* +5 years of experience running Facebook & Google Ads campaigns
* +5 years of experience with Merchant Center
* Hands-on experience with e-commerce stores (Shopify knowledge is a plus)
* Proficiency with Google Ads Editor for bulk campaign management
Preferred Skills:
* Strong analytical skills with a focus on revenue-driving decisions
* Familiarity with creative strategy & ad copywriting for e-commerce
* Experience working with external feed management platforms (DataFeedWatch or Channable)
Bonus Points:
* Knowledge of email marketing & CRO strategies to enhance funnel efficiency
* Experience working with DTC brands in apparel, streetwear, or fashion
About the Position:
This is a full-time position with a salary range of $1,200 – $2,000/month. We offer a remote work environment and a schedule that allows for flexibility.