Job Overview
Craft high-performing digital content that resonates with diverse audiences.
* Create compelling copy for paid ads across multiple platforms.
* Develop headlines, primary text, CTAs, scripts, and hooks tailored to each platform's audience behavior.
* Adapt messaging for various funnel stages (TOFU, MOFU, BOFU) to optimize conversions.
Key Responsibilities
Copywriting: Write and test copy for paid ads, crafting compelling headlines, primary text, CTAs, scripts, and short-form hooks that align with each platform's audience behavior.
Content Adaptation: Adapt messaging for various funnel stages (TOFU, MOFU, BOFU) to optimize conversions.
Collaboration: Collaborate with designers and video editors to align visuals and copy for cohesive creative execution.
Skill Development: Stay up-to-date with industry trends and best practices in paid media advertising, continually improving skills and knowledge to meet evolving client needs.
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