About us: About the role: We are seeking a specialized Telegram User Acquisition Manager to drive subscriptions for our web-based products across three brands within our holding company. We are specifically looking for a professional with extensive experience in Telegram advertising, as we value the depth of expertise that comes from long-term focus on a single platform. This role requires mastery of Telegram's unique features and advertising capabilities to effectively attract and convert subscribers. Key Responsibilities: - ROI Maximization: - Develop and implement strategies to continuously improve return on ad spend (ROAS) on Telegram - Identify opportunities for scaling successful campaigns while maintaining or improving efficiency - Data Analysis and Insights: - Conduct in-depth analysis of Telegram campaign performance metrics - Collaborate closely with the data team to leverage reports and data tools - Use data-driven insights to inform strategy and tactical decisions - Campaign Structure and Optimization: - Design and implement optimal campaign structures on Telegram - Continuously test and refine ad creatives, targeting, and bidding strategies - Conduct A/B testing to improve campaign performance and identify scaling opportunities - Telegram-Focused Management: - Oversee and optimize user acquisition efforts exclusively on Telegram - Allocate budget effectively based on performance and potential - Stay updated on Telegram platform changes and new features, adjusting strategies accordingly - Strategy Development: - Collaborate with leadership to establish clear acquisition goals, KPIs, and budgets for Telegram campaigns - Develop comprehensive user acquisition strategies aligned with company objectives - Continuously adapt strategies based on performance data and market trends - Market Research: - Stay abreast of industry trends, Telegram platform updates, and best practices in user acquisition - Identify and evaluate new acquisition methods within Telegram - Cross-functional Collaboration: - Partner with the data team to leverage insights and improve decision-making - Collaborate with creative producers to ensure ad creatives align with performance goals - Work with other teams (e.g., product, marketing) to ensure cohesive user acquisition efforts Qualifications: - Experience: - Strong experience in subscription user acquisition (web-web, web-app) with relevant products - Proven track record in Telegram advertising at scale, focusing on lead generation, performance marketing, and conversion optimization - Platform Expertise: - Deep understanding of Telegram's advertising platform and features - Extensive experience driving leads and conversions through Telegram ads - Analytical Skills: - Strong analytical skills with proficiency in UA analytical tools and techniques, particularly those relevant to Telegram - Advanced skills in performance measurement and optimization within Telegram's ecosystem - Ability to analyze complex datasets, generate insights, and make data-backed decisions - Strategic Thinking: - Data-driven mindset with the ability to translate insights into actionable testing plans and campaign optimizations - Strategic thinker with a performance and ROI-driven approach - Capable of developing and implementing effective lead generation strategies - Project Management: - Ability to take initiative, work independently, and drive projects forward - Strong organizational skills to manage multiple performance-focused campaigns simultaneously - Proven track record of achieving goals and meeting timelines in a fast-paced environment - Communication and Collaboration: - Excellent interpersonal and communication skills - Creative content writing ability - Capable of working effectively in a collaborative environment while maintaining focus on performance goals - Personal Attributes: - Results-oriented with a passion for achieving tangible business outcomes through digital marketing efforts - Strong problem-solving and decision-making capabilities - Adaptable and quick to learn in a dynamic digital landscape Location: Benefits: Discover the perks of being part of our vibrant team! We offer: - Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance. - Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days. - Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge. - Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them. Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth! Interview Process: - Recruiter Screening (40 minutes) - Technical Interview (90 minutes) - Final Inte