At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 139 years and a portfolio of more than 200 brands enjoyed by millions of consumers every day. Our mission is simple yet powerful: refresh the world and make a difference.
Skills
The frontline marketing director will develop and manage marketing plans and innovation in partnership with our bottlers, marketing and ARTD community. This position will play a critical role in the long & annual range joint business planning process, development of growth strategies, innovation, and digital. In addition, this role will manage relationships with brands, R&D, commercialization, assets, and other internal and external parties. We are looking for a highly strategic, collaborative, innovative and results-driven marketing leader with an entrepreneurial spirit, digital mindset, and exceptional communication skills. In detail:
ARTD Frontline Marketing will focus primarily on securing category winning portfolio, brands development, and innovation strategy and plans to drive sustainable business growth
Accelerate our ARTD business in Brasil providing strategic direction, identifying and maximizing growth opportunities aligned with the Global ambition and priorities.
Responsible for ARTD P&L in Brasil, including owned brands and co-branded, maximizing market value creation (OBPPC, DME investments).
Global Brands – working in partnership with Global Category Lead
Provides input on high-level category agenda and global brand strategy (positioning, occasions‑channels, VIS, passion points, creative, innovation), based on local consumer insights
Defines brand calendar market level, allocating OU‑controlled DME to activity types
What You’ll Do For Us
Leads the development and implementation of ARTD marketing strategies in collaboration with the botters in order to drive category growth.
Works to develop long‑term customer relationships and has full ownership of senior level contact relationships to resolve and influence complex customer situations (franchisees & bottlers)
Deliver “What” (Consumer and Industry Insights that put things into context), “So What” (what it means to the brand & category) & “Now What” (recommendations in how to apply to customers business).
Construct & Deliver annual marketing calendar that shape and contribute to long‑term planning process.
Seek out and leverage internal tools and resources to support marketing strategies (e.g. via channel, asset and brand).
Lead key strategic meetings (e.g. Bottlers monthly meetings).
Identify and leverage marketing opportunities through consumer and shopper insights and linking to brand strategy.
Build and track portfolio strategy implementation, including new products and brands launches.
Qualification & Requirements
Minimum Required: Bachelor’s degree in Marketing/Business or equivalent education. MBA preferred.
10+ years’ business development experience in a consumer‑packaged goods company, agency, or foodservice operator, preferably in both customer management and marketing roles or equivalent marketing leadership experience within the industry.
Advanced Strategic Thinking & Application
Ability to recognize, understand, and interpret consumer behavior, brand strategies, channel and customer needs while turning this knowledge into action and results
Previous marketing experience
Demonstrated personal leadership skills and influencing ability
Usage and analytical application of account performance data tools to support plans, opportunities, and stewardships
Effective oral and written communication skills with the ability to create persuasive selling stories.
What We Can Do For You
Challenging Work – our unique global system offers constant opportunities to develop world‑class skills and a truly international career.
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Account Management, Business Development, Business Insights, Communication, Consultative Sales Management, Customer Relationship Management (CRM), Customer Service Management, Decision Making, Leadership, Marketing, National Account Sales, Negotiation, Pitch Presentations, Results‑Oriented, Sales Forecasting, Sales Management, Sales Process
Location(s)
Brazil
City/Cities
Sao Paulo
Travel Required
00% - 25%
Relocation Provided
No
Job Posting End Date
April 3, 2026
Our Purpose And Growth Culture
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca‑Cola.
Annual Incentive Reference Value Percentage:30
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