Senior Performance Marketing Manager (Gaming)
Base pay range: $5,000.00/yr - $8,000.00/yr
A global platform specializing in web data collection and analysis for business solutions is now looking for an experienced Senior Performance Marketing Manager to join its team. The role focuses on scaling a new desktop game launcher, so proven gaming user acquisition experience is essential. The company has access to over 20 million residential IP addresses worldwide, and its web scraping and proxy infrastructure solutions are trusted by leading enterprises across the globe. Founded in the United States, the company today unites more than 250 professionals working from Europe and North America.
Responsibilities
Own the performance strategy to grow users for the desktop game launcher
Run end-to-end campaigns across Google, YouTube, Meta, TikTok, Telegram, Reddit, Discord, and Twitch
Rapidly test hypotheses, creatives, and targeting to find scalable winners
Optimize CPA/CPI toward installs and early retention
Set up tracking, build funnels, and optimize the user journey to lift conversion and reduce churn
Partner with Product to align marketing with goals and value propositions
Analyze performance and report on CAC, LTV, ROI, and retention
Requirements
10+ years of proven experience in performance marketing for B2C software
3+ years of proven experience in gaming performance marketing for B2C software
Hands‑on expertise with Google Ads, YouTube, Meta, and TikTok
Strong track record driving traffic from Tier‑1 geos (US, UK, Germany, France)
Advanced analytical skills and proficiency with marketing analytics tools for tracking and optimization
Experience building and optimizing CPA/CPI campaigns
English C1+
Additional Experience That Will Be a Plus
Experience with Telegram, Reddit, Discord, or Twitch
Experience with micro‑and nano‑influencer marketing in the gaming niche
Deep understanding of gamer psychology and community trends (Minecraft experience is a strong advantage)
Experience collaborating with indie game developers and small studios
Experience with affiliate or arbitrage traffic
Benefits
Competitive salary package based on experience and location
Opportunity to work on a cutting‑edge product in the dynamic gaming industry
Flexible B2B contract format
Work‑life balance and remote‑friendly environment
High level of ownership and autonomy
Direct impact on business growth and marketing strategy
Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Other
Industries
IT Services and IT Consulting
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