Are you a seasoned marketing professional looking for a challenge that goes beyond mere metrics and campaigns?
This role isn't just about attracting the right doctors to underserved communities, but also about using marketing as a force for change.
You'll work closely with our recruitment team to design and implement strategic marketing campaigns aimed at highlighting regional demand and crafting compelling narratives that resonate with purpose-driven physicians.
Your responsibilities will include:
* Designing and executing localized marketing strategies to attract doctors to work in these communities
* Collaborating with recruitment teams to understand doctor profiles, community needs, and positioning strategies
* Running digital paid campaigns to build awareness and trust
* Managing content creation with a strong focus on human-centered storytelling
About this role:
Phase 1: Attracting Quality Doctors to Underserved Communities
You'll be working towards two high-impact objectives:
1. Identify key messaging angles and leverage data to highlight regional demand
2. Craft compelling narratives that resonate with purpose-driven physicians
Phase 2: Helping Doctors Build Their Practice and Patient Base
You'll lead efforts to build their visibility and trust in the community through localized marketing.
Responsibilities:
* Establishing marketing processes and systems that can be replicated across multiple regions
* Measuring and optimizing campaigns based on data
* Managing a marketing trainee
About us:
We're a purpose-driven organization dedicated to helping doctors and healthcare organizations thrive—and more importantly, helping patients find the care they need.
Why this role is a great fit for you:
* You have an Entrepreneur/business mindset
* A passion for healthcare, purpose-driven work, or community building
* You can be both hands-on/technical as well as manager
Bonus benefits:
* Impact-First Culture
* Remote work option