Senior Paid Media Specialist Job Description
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Paid media specialists play a crucial role in the success of e-commerce brands. They are responsible for managing and scaling paid ad campaigns on Facebook Ads & Google Ads, focusing on driving revenue and profitability.
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This position involves analyzing data to optimize ad performance, improving return on ad spend (ROAS) and cost per acquisition (CPA). The ideal candidate will have a deep understanding of e-commerce metrics, such as average order value (AOV), lifetime value (LTV), and conversion rates.
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We are seeking an experienced SEM specialist with +5 years of experience running Facebook & Google Ads campaigns. Proficiency with Google Ads Editor for bulk campaign management is a must. Additionally, the candidate should have hands-on experience with e-commerce stores, preferably Shopify knowledge.
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The successful candidate will be responsible for:
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* Managing and scaling paid ad campaigns on Facebook Ads & Google Ads
* Optimizing ad performance through data-driven decision-making
* Improving ROAS & CPA
* Deep understanding of e-commerce metrics (AOV, LTV, conversion rates)
* Creative testing & ad iteration
* Competitor & market trend analysis
* Reporting & insights generation using Looker Studio and other analytics tools
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A proven track record with Merchant Center, Google Shopping, Meta Ads, and SEO is essential. Experience working with external feed management platforms (DataFeedWatch or Channable) is a bonus point. Knowledge of email marketing & CRO strategies to enhance funnel efficiency is also desirable.
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If you have the skills and qualifications mentioned above, we would like to hear from you. Please send your resume to us with the subject "SEM Specialist Application - [Your Name]".