Own BOOKR's commercial footprint in Brazil by executing direct sales to schools and institutions and building a high-performing distributor network. You'll report to the Head of Sales, run the local funnel in HubSpot, and hit regional ARR and adoption targets.
Key Responsibilities
* Direct selling – Identify, qualify, and close new business with public- and private-sector schools, language centres, and corporate buyers; conduct on-site / virtual demos, proposals, and contract negotiations.
* Distributor prospecting – Map the ed-publishing and ICT reseller landscape, recruit strategic partners, negotiate terms, and onboard them to BOOKR's playbooks and margin structure.
* Pipeline & reporting – Maintain clean deal, contact, and activity data in HubSpot; deliver weekly forecasts and KPI snapshots to the Head of Sales.
* Quota & campaign execution – Own revenue targets, launch territory promotions, and coordinate with Marketing on lead-gen assets tailored to both direct and channel routes.
* Partner enablement – Train distributors' sales teams on product value, demo flow, and objection handling; monitor joint business plans and co-marketing funds.
* Market intelligence – Track competitive moves, pricing, and curriculum changes; feed insights to Product and GTM teams for roadmap and positioning tweaks.
* Resource optimisation – Use data (win-rate, CAC, churn signals) to decide where to double down on direct outreach vs. distributor coverage.
Preferred Skills and Qualifications
* 5 + years quota-carrying success in EdTech or SaaS, covering both direct enterprise deals and channel sales in Thailand.
* Fluent Portugese and professional English; confident presenting to principals, ministry officials, and reseller executives.
* Hands-on HubSpot user; comfortable with Excel/Sheets or SQL for ad-hoc analysis.
* Familiarity with workflow/outreach tools (e.g., N8N, Smartlead, Clay) is a plus.
* Proven ability to recruit, train, and motivate external partners while managing your own deal cycle.
* Bachelor's or Master's in Business, Education, or related field.
Company
BOOKR is an industry-leading publisher, pioneering interactive reading-based edutainment tools to help children foster native and/or second language skills. Our book editor software and matching multiplatform is award-winning, with 2000+ fully animated, gamified books already developed and growing. Currently, operating with 35+ digital experts based in Budapest hub and growing. Flagship product: BOOKR Class, an award-winning ESL/EFL tool.
https://bookrclass.com/