Job Summary
We are seeking an experienced Digital Advertising Specialist to join our team. As a key member of our operations team, you will be responsible for optimizing digital advertising campaigns, managing ad tech infrastructure, and driving performance through data-driven strategies.
Responsibilities:
* Digital Advertising Management: Plan, execute, and optimize performance-driven digital advertising campaigns across platforms (Meta, Google, DSPs, etc.). Manage budgets, bids, and targeting strategies to maximize campaign performance.
* Ad Operations & Technical Management: Oversee ad trafficking, tag implementation (Google Tag Manager, pixels, etc.), and QA. Troubleshoot discrepancies in delivery, tracking, or attribution.
* Performance Analysis & Reporting: Monitor KPIs (CTR, CPA, ROAS) and provide actionable insights. Generate reports and present findings to stakeholders.
* Client & Stakeholder Success: Act as a trusted advisor to internal teams or clients on best practices. Proactively identify opportunities for campaign improvement.
Requirements:
* Analytical Thinking - Ability to interpret data, identify trends, and make data-driven decisions.
* Technical Proficiency - Familiarity with digital advertising tools and platforms like Google Ad Manager, WordPress, GAM 360, traffic acquisition tools such as Active Campaign and header bidding solutions.
* Problem-Solving Skills - Resourceful in identifying issues, troubleshooting errors, and finding effective solutions.
* Attention to Detail - Precision in setting up campaigns, implementing ad tags, or managing publisher configurations to ensure optimal outcomes.
* Communication Skills - Clarity in conveying technical details, results, and strategies to stakeholders with varying levels of understanding.
* Client-Centric Mindset - Strong focus on understanding client needs and providing personalized solutions to maximize client satisfaction.
* Knowledge of Ad Metrics - Understanding of key ad metrics like CPM, CPC, CTR, RPM, and ad yield optimization strategies.
* Strategic Thinking - Ability to think ahead and align short-term actions with long-term goals, including scaling performance.
* Sales Acumen - Skills to pitch ad solutions effectively, negotiate deals, and close partnerships with publishers or advertisers.
* Results-Oriented - Strong drive to achieve and exceed KPIs and revenue targets.
* Negotiation Skills - Confidence in negotiating with clients, vendors, and partners to secure the best outcomes for the business.
* Resilience - Ability to handle challenges and setbacks while maintaining motivation and a positive attitude.
* Data Visualization - Skills to create clear and impactful reports or dashboards to communicate performance and insights effectively.
* Ai Fluency - Understanding and practical application of AI tools to enhance productivity, decision-making, and campaign performance.
What We're Looking For
If you are a skilled digital advertising professional with a passion for delivering exceptional results, we encourage you to apply for this exciting opportunity. Please submit your application, highlighting your relevant experience and qualifications. We look forward to hearing from you!