As a Creative Strategist, you will play a pivotal role in driving growth through emotion-led ad creative. Our most effective ads evoke nostalgia and create an emotional connection – the message is conveyed through the visuals, pacing, and music, not lengthy copy.
You will collaborate with editors and user-generated content (UGC) creators to develop, test, and scale high-performing video concepts for Meta platforms.
Key Responsibilities:
* Develop and implement visual creative strategies from concept to delivery.
* Partner with designers, editors, and media buyers on weekly sprints to deliver high-quality results.
* Maintain a repository of winning references and trend formats.
* Coordinate access to whitelisted influencer assets as needed.
Qualifications:
* A proven track record of creating video ads that drive conversions (please share links or reels).
* A keen sense of music selection, timing, and visual storytelling.
* Comfortable working with data: able to analyze dashboards and make informed decisions.
* Experience with UGC and short-form paid social advertising (Meta required; TikTok/YouTube a plus).
* Ability to craft clear briefs, facilitate fast iterations, and demonstrate low ego/high ownership.