Media Buyer
A key member of our team is sought to own and scale high-performing Google and YouTube campaigns.
About the Role
This role requires a strategic thinker who can manage and optimize a multi-million-dollar search engine account. You will be responsible for campaign strategy, performance optimization, and growing Google ad spend into the multi-millions, while launching YouTube as a standalone acquisition channel.
We are looking for someone who owns results, makes decisive moves, and isn't afraid to be accountable for outcomes. If you need step-by-step direction or shy away from taking full responsibility, this may not be the right fit.
Key Responsibilities
* Manage and optimize a Google Ads engine, with a strong focus on Search and Performance Max campaigns.
* Take ownership of scaling Google ad spend from six figures to multi-millions while maintaining strong performance metrics.
* Build and grow YouTube as its own high-performing acquisition channel, developing a strategy tailored to its unique strengths.
* Ensure efficient budget allocation across campaigns, balancing aggressive growth with disciplined ROI targets.
* Forecast performance, scale winners, and pull back on underperformers with confidence and speed.
Campaign Strategy & Execution
* Own the full lifecycle of Google and YouTube ad campaigns—from planning and launch to optimization and scaling.
* Execute both search and video strategies using Google Ads and YouTube Ads Manager.
* Set up advanced audience targeting, keyword strategies, bidding models, and exclusions.
* Build and manage campaigns across multiple products and funnels, ensuring high efficiency and profitability.
Performance Optimization
* Analyze campaign data daily to identify trends, diagnose performance issues, and uncover opportunities.
* Optimize key metrics including CTR, CPC, ROAS, conversion rate, and CPA.
* Rapidly test and iterate on creatives, headlines, calls to action, and landing page combinations.
* Collaborate with our creative team to brief and test new video and static assets.
Requirements
* 5+ years running paid Google and/or YouTube campaigns.
* Proven experience managing a minimum of $1 million dollars of ad spend in Google and YouTube.
* Proven experience growing ad spend.
* Proven track record of scaling performance with ROAS and CAC accountability.
* Deep understanding of Google Ads platform, YouTube Ads, and audience segmentation.
* Strong data literacy and ability to interpret performance metrics to drive decision-making.
* Experience with attribution models and tracking setups (GA4, UTMs, etc.).
* Comfortable writing or editing ad copy for performance, not just branding.
* Self-starter who thrives in a fast-paced, data-driven environment.
* Experience using tools like Google Ads Editor, Google Tag Manager, Looker Studio, etc.
* Familiarity with AI tools to streamline analysis or creative ideation is a plus.
Additional Requirements
* Willingness to work US time zones, regardless of geographic location.
* Access to a computer.
* Reliable internet connection.
* Reliable and distraction-free work environment.
* Must be fluent in English (read/write/speak).