Lead Generation Specialist
We are seeking a highly skilled Lead Generation Specialist to drive high-quality lead generation through the strategic execution of all digital marketing efforts. This role demands deep expertise in paid advertising, conversion-focused landing pages, performance analytics, SEO, and CRM-integrated campaigns.
Main Responsibilities:
* Develop, manage, and optimize full-funnel digital advertising campaigns across multiple platforms to achieve qualified lead generation goals.
* Implement email campaigns, retargeting, and automated workflows in CRM platforms to nurture leads and ensure accurate data integration.
* Create website content such as landing pages and product listings while supporting keyword research and SEO enhancements across the company website and partner platforms.
* Design and produce brand-aligned marketing materials, including digital ads, product images, videos, and presentation decks.
* Analyze performance data using tools like Google Analytics, Tag Manager, Meta Pixel, and CRM dashboards to inform campaign strategy and improve overall marketing effectiveness.
Requirements:
* 5+ years of experience in digital marketing with a proven track record of generating qualified leads.
* Demonstrated success managing digital advertising campaigns across Meta, Google, and LinkedIn platforms.
* Proficiency in WordPress and landing page builders, solid understanding of SEO tools and analytics tracking tools.
* Hands-on experience with CRM platforms, email marketing, and marketing automation.
* Strong proficiency in Adobe Creative Suite and analytical mindset with the ability to turn performance data into actionable strategies.
What We Offer:
* Competitive compensation package
* The opportunity to shape the digital engine of a premium travel brand
* Remote work flexibility with a collaborative team
* Access to professional development, training, and growth within a luxury brand environment